.Manly Bands is actually a direct-to-consumer vendor of men’s rings. The company launched in 2016 after John Ruggiero, the co-founder with his spouse Michelle, couldn’t discover an ideal wedding celebration band.This is Ruggiero’s 2nd look on the podcast. In April 2021, our experts reviewed the firm’s founding, special ring components, and extra.
Since then, Manly Bands has acquired its own maker. The making of rings from, claim, Jack Daniel’s whiskey barrels or Fender guitar strings produces powerful video, mentions Ruggiero, perfect for storytelling on social media and also elsewhere.The whole entire audio of our talk is actually ingrained below. The transcript is edited for size and clearness.Eric Bandholz: Offer our company a run-through of what you do.John Ruggiero: My better half, Michelle, and also I started an on the web ring business referred to as Manly Bands in 2016 to solve a problem of wedding bands for men.
We were just wed. I possess big fingers as well as couldn’t find a ring that I liked that was actually certainly not overpriced. My options were actually buying from a magazine or having one thing custom-made.I ended up getting from a web site.
The band showed up in a standard mailer, with no container or customer service. It was actually a horrendous experience by today’s ecommerce criteria.Our team received gotten married to, transferred to Florida, as well as required a job. We informed our own selves, “Our experts’re both business owners.
Why do not our team generate our personal company?” We reviewed the kinds of concerns our company will observed and also exactly how to address them. My ring experience appeared, and we opted to make an effort to fix it for other guys.Our target when our team began was actually to pay rental fee. Our team believed making a couple 1000 dollars a month coming from this will be actually fantastic.
Our experts considered it a lifestyle business, certainly not high-growth. It was simply Michelle and me in our garage developing bands and sending all of them out to consumers. We had appealed one thing.
Our message resonated along with customers.Michelle and also I make an excellent team. I produce ideas, and she’s the implementer. A lot of our excellence goes to her artistic thoughts.
She names the rings as well as creates personas. She hooks up the bands to clients. Explaining a band entirely as “eight-millimeter dark” failed to suffice.We made rings coming from distinct materials, such as Jack Daniel’s gun barrels or exclusive metals.
Business removed. Ever since, our company have actually expanded greatly. We currently have more than 55 folks in the Manly Bands family.
Concerning one-half of those are ring artisans that do work in our lately obtained manufacturing outlet in Utah.Bandholz: When performed you obtain a maker?Ruggiero: Regarding a year as well as an one-half earlier. We had been their customer for several years, so we knew all of them effectively. Most of their organization was actually retail, which really did not enthusiasm us– visiting mom-and-pop jewelers.
They maintained their wholesale clients and also trademark name. Our experts obtained several of their possessions and took over workers.Causing a production staff has been just one of the most effective points our experts have actually carried out. It is actually been extraordinary to head out there certainly as well as see all of them bring in rings out of Fender guitar strings or steel from an M1 Abrams container.Bandholz: Just how performs in-house production impact advertising and marketing?Ruggiero: It is actually been massive.
Taking a cam to the opposite side of the workplace as well as shooting the team utilizing turrets to cut the steel rods or even whiskey barrels right into rings produces extraordinary online video. Our team have our camera crew out there constantly. Our company make use of that video on our social media sites and in our advertisements and also email lists.
Our team make an effort to market that due to the fact that most companies in the guys’s ring room do not create. They go down ship or even purchase from foreign and afterwards deliver it out. But our team prefer it to last a life time and be something folks can take pride in.Our experts have actually possessed a ton of excellence along with our armed forces heritage assortment, where our experts source unique military components.
We have the M1 Garand rifle sell, the lumber part, coming from World War I. Seeing our staff put that in the lathe and reduced a part out for a ring is intriguing.Our marketing for those bands refer to the record, the soldiers, where the item was actually made use of, and also factors like that. My other half as well as I researched filmmaking in university.
Our company utilize our skill-sets to teach and narrate. For instance, I just recently got an email coming from a customer who shared that his grandpa made use of to steer M1 storage tanks. The consumer gifted among those bands to his grandfather, and they possessed pretty an emotional substitution.
It’s nice to assist customers get in touch with their past as well as produce one thing meaningful.Bandholz: Where can individuals purchase a band coming from you?Ruggiero: ManlyBands.com. We have pictures on Instagram, too. I perform Twitter as well as LinkedIn.