.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness company has onboarded Indian cricketer KL Rahul as a brand emissary as well as a client in the company, it showed to ETRetail.Without making known the exact amount of risk the cricketer has actually taken, the company said it is a significant and tactical investment.This partnership intends to take advantage of KL’s immense popularity, particularly amongst youth and fitness fanatics, to broaden Boldfit’s dip untapped markets as well as demographics throughout India.Sharing concerning the label’s development programs, Pallav Bihani, founder and also chief executive officer of the firm said, “Our experts are going all-in on expanding our activewear as well as shoes types, which are actually readied to redefine the fitness market. These portions are our future growth motors.” Presently, physical fitness as well as yoga add-ons drive most of Boldfit’s purchases, Bihani shared.In the 2022-23, the D2C brand achieved an income of Rs 73 crore. With calculated campaigns and this alliance, the label intends to get to an earnings of Rs 500 crore through FY26.
Founded in 2018, it presently serves over 1 crore consumers every year and aims to extend this reach to 5 crore through this relationship. Additionally, it is enriching its own source chain framework to ensure rapid shipping and also steady product availability.Looking forward, the D2C start-up anticipates a spurt in online website traffic, social media sites involvement, and greater sales all over our front runner categories. Published On Aug 1, 2024 at 10:46 PM IST.
Join the neighborhood of 2M+ industry specialists.Subscribe to our newsletter to obtain latest insights & study. Download And Install ETRetail Application.Acquire Realtime updates.Save your preferred short articles. Scan to download App.