.2Performant, a Romanian modern technology and associate advertising services company, announced on Monday, September 9, at the Bucharest Stock Exchange, that it plans to obtain the Profitshare associate networks in Romania and Bulgaria from Conversion Advertising And Marketing. Together, Dante International, the manager of eMAG, are going to end up being an investor in 2Performant.On September 6, 2Performant’s Panel of Directors concluded a preparatory contract to obtain the Profitshare.ro and also Profitshare.bg affiliate networks owned through Sale Advertising S.R.L. and Transformation Advertising EOOD.
The deal lays out the principles of the transaction and is not lawfully binding, corresponding to the provider push mentioned by Economedia.The procedure includes the move of the Profitshare company lines coming from Sale Advertising S.R.L. and Transformation Advertising EOOD (as homeowners) to 2Performant (as the shopper). Dante International S.A.
(bulk investor of Conversion Advertising S.R.L.) will belong to the business transmission contract as a sponsor.” The moment the Profitshare purchase is actually completed, our company are going to grow our current capacity and diversify our customer collection in both Romania and Bulgaria. Our experts still have a couple of necessary measures to complete, but I am actually confident that the teams associated with the deal on both sides will manage to finish all of them properly. Our company will certainly declare our post-acquisition strategies after finalizing the investment according to the final arrangement,” said Dorin Boerescu, CEO as well as Co-Founder of 2Performant System.The deal rate is actually RON 4.3 thousand, and also will certainly be actually paid 55% in cash money and forty five% in 2Performant shares with a resources rise..” 2Performant is actually a younger as well as compelling firm along with worths that reverberate with us.
Our company assume that, after the deal is actually completed, the Profitshare organization combined along with 2Performant will certainly deliver higher value to its clients,” stated Tudor Manea, General Supervisor of Dante International SA.2Performant likewise keeps in mind that a number of actions continue to be to complete and also wrap up the purchase, such as the effective finalization of the as a result of carefulness review by 2Performant.Profitshare was actually launched in 2012 and also currently possesses a collection of 250 affiliate programs (including the eMAG team) in Romania and also Bulgaria.radu@romania-insider.com.( Photo source: the firm).