.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to snagging billions in equity capital every year, have actually brought up virtually $360 million thus far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That stagnation is because of market concentration, increased regulatory pressures, and economical uncertainties.ADWEEK consulted with 5 VCs who remain to invest in adtech companies, in spite of these problems, regarding what they are actually looking for and what they stay clear of. Possibly unsurprisingly, these investors are targeting options in privacy-focused innovations and industry-specific places such as hooked up TV.